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While traditional firms were just discovering visual social media or struggling to come up with the next “viral hit”, Fishbowl created piece after piece of content such as “Kirk’s Tackle Box” (with CMO Kirk Tanner) showing straightforward information about business and inventory management strategy in an interesting and visual way. 3 Elements that Make Fishbowl’s Content Strategy TickĪt its core, the company’s content strategy revolves around three focus areas: 1) YouTube Videos In the aftermath of that miraculous incident the company began to formulate the content and communications strategies that have made this small (100 employee) company renowned round the globe. In 2010, when the majority investor needed to divest himself quickly, the business made history again with a successful company buyback during a dire economy and is now 100% employee owned. The firm had also survived several jugular issues in its now 11 year history, emerging from near closure in 2004 to thrive even through the recession. The company had always innovated in its business processes, using Pay Per Click (PPC), content marketing, SEO and social media programs to provide inside sales teams with 100 percent of their leads.

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Two years ago, Fishbowl was a company that excelled in software sales and growth - the company has now been an Inc 500/5,000 and Deloitte Fast 500 winner for six years running - but the company knew that it would need out-of-the-box thinking to continue such a high rate of growth. David is a highly popular columnist for and author of The 7 Non-Negotiables of Winning, from Wiley & Sons, premiering July 29. Williams and Scott are co-authors of monthly columns for HBR.org. Williams, CEO, and Mary Michelle Scott, President. Provider of Fishbowl Inventory software, available as integrated inventory management for QuickBooks or asset tracking for enterprise use.

Fishbowl inventory training book series#

Be sure to come back next Monday when the series continues with a look inside sales automation platform ’s innovative and successful content strategy. This week I’m kicking things off with a look inside inventory management solution Fishbowl. Perhaps you will find some inspiration for your own strategies in these three stories as well. But all three have found unique ways to innovate programs around their strengths in content that have helped their companies grow.

These three companies have programs and strategies that are highly different from one another.

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Sales strategy and technology company ( see the full post here).To keep the dialogue moving, over the next few weeks I’d like to share a series of case studies, highlighting three companies who do content exceptionally well : Jonathan Crowe has been spreading the anthem of authentic content in the OpenView Labs and Blog community as well: Are You Pushing Phony Content? 3 Keys to Authentic Content Marketing

well, if not mesmerizing, at least highly authentic and interesting: The Kingdom of Content: What Makes It Authentic? (And Why Does It Matter So Much?)

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Here’s my most recent article with ideas for how to make your content.

Cheryl Connor kicks off a three-part series highlighting some of the most innovative and successful examples of content strategy online by diving into inventory management solution Fishbowl and its focus on authentic thought leadership.Īs the head of a PR and digital communications agency (and as a columnist who produces a fair amount of content as well, in my role as a contributing writer for Forbes), I have been beating the drum for great and authentic content for a very long time.